SecondNature
About us
About us
Who we are
The webshop with sustainable top quality products. Our mission is to make all households in the Netherlands sustainable with sustainable products. Get to know the team behind Second Nature!
Niels | Founder
Niels is founder and founder of Second Nature. Bringing innovative products to the market that are easy to order and contribute to a better world. That was a motivation for me to set up Second Nature. I like to use high quality products myself and saw a gap in this that we have jumped into with Second Nature. The best sustainable products for you and our environment.
Annelie | Founder
Annelie is founder and founder of Second Nature. I am a conscious consumer who considers sustainability important. In addition, I also think it is important to use high-quality and luxurious products that are good for myself and nature. To me, it always seemed to be a choice between the two. That is where the idea for Second Nature was born, a brand that combines both aspects so that you feel good about the choice you make.
Rens | Co owner
Rens is the co-owner of Second Nature and also the Founder and CEO of Groove Digital: an online marketing agency that also manages Second Nature's online activities.
For Second Nature, he and his team are committed to turning the startup into a successful online company where sustainability is central.
Paula | Chief Operations
Paula is Second Nature's Chief of Operations. When I got the chance to work for Second Nature in 2022, I grabbed it with both hands. I am a huge nature lover and unfortunately see how nature is increasingly under pressure. In my private life I try to keep my ecological footprint as small as possible. I don't drive a car, don't eat meat and have a vegetable garden where I grow my own fruit and vegetables without pesticides. It is fantastic that I am now also working on sustainability in my work and to inspire people to use products that are good for people, animals and the environment.
Niels | Founder
Niels is founder and founder of Second Nature. Bringing innovative products to the market that are easy to order and contribute to a better world. That was a motivation for me to set up Second Nature. I like to use high quality products myself and saw a gap in this that we have jumped into with Second Nature. The best sustainable products for you and our environment.
Annelie | Founder
Annelie is founder and founder of Second Nature. I am a conscious consumer who considers sustainability important. In addition, I also think it is important to use high-quality and luxurious products that are good for myself and nature. To me, it always seemed to be a choice between the two. That is where the idea for Second Nature was born, a brand that combines both aspects so that you feel good about the choice you make.
Rens | Co owner
Rens is the co-owner of Second Nature and also the Founder and CEO of Groove Digital: an online marketing agency that also manages Second Nature's online activities.
For Second Nature, he and his team are committed to turning the startup into a successful online company where sustainability is central.
Paula | Chief Operations
Paula is Second Nature's Chief of Operations. When I got the chance to work for Second Nature in 2022, I grabbed it with both hands. I am a huge nature lover and unfortunately see how nature is increasingly under pressure. In my private life I try to keep my ecological footprint as small as possible. I don't drive a car, don't eat meat and have a vegetable garden where I grow my own fruit and vegetables without pesticides. It is fantastic that I am now also working on sustainability in my work and to inspire people to use products that are good for people, animals and the environment.
Our mission
We are on a mission to make all households more sustainable.
Values
The Second Nature values
By encouraging others to do small things differently, we achieve great things together. When we talk about our products, you see our ambition. Because we believe: this is the future.
If a product doesn't hit the mark, we don't look away. Delayed delivery? We're coming out and apologizing. We are honest about our products and methods. We strive for perfection, if that is not possible then we are solution-oriented.
Our sense of humor is perceptive. We say things with a natural wit (but always appropriate). We put a spotlight on the flexibility and convenience of shopping with us. We are happy to share our positive attitude: good for the planet, useful in your daily life and with a positive impact on your health.
We want to introduce a new way of more sustainable shopping: the best sustainable items conveniently on your doorstep. We are going to make sure that everyone gets the chance to shop sustainably more easily!
By encouraging others to do small things differently, we achieve great things together. When we talk about our products, you see our ambition. Because we believe: this is the future.
If a product doesn't hit the mark, we don't look away. Delayed delivery? We're coming out and apologizing. We are honest about our products and methods. We strive for perfection, if that is not possible then we are solution-oriented.
Our sense of humor is perceptive. We say things with a natural wit (but always appropriate). We put a spotlight on the flexibility and convenience of shopping with us. We are happy to share our positive attitude: good for the planet, useful in your daily life and with a positive impact on your health.
We want to introduce a new way of more sustainable shopping: the best sustainable items conveniently on your doorstep. We are going to make sure that everyone gets the chance to shop sustainably more easily!